Microsoft- tablet PC Essay Example for Free

Microsoft- tablet PC Essay 1)Who should Microsoft have targeted at the launch of the Tablet PC why? Before discussing who Microsoft should have targeted, we have to look at the strengths and weaknesses of the product. The success of any strategy depends on being able leverage the most of the strengths and rely less on the weaknesses. The strengths of Microsoft were its brand, distribution channel, existing enterprise user base and large resources. The risks involved those related to new product development, price and changing user behavior. The exhibit tells us that the large and medium business accounted for the most portable PCs in terms of volume and revenue. Due to the enterprise refresh cycles, a third of the PCs are replaced every year. Now let’s take a look at the options Microsoft had as target initial customers. They could target first time PC buyers, enterprise IT managers, students, early tech adopters or existing Windows customers. Looking at the strengths and weaknesses listed above it is easy to eliminate a few of the choices provided. Microsoft should have targeted the enterprise user base. Enterprise devices are much less sensitive to price as regular customers and have a higher willingness to pay. Thus the high price tag might not have been a difficult barrier if the product delivered value. They demand compatibility with existing enterprise frameworks. Given Microsoft’s dominance in enterprise software, they could easily ensure that the tablet PC has software that was compatible with Microsoft’s existing enterprise software. The iPad was very geared towards the consumer segment. Thus there was a niche in the enterprise tablet space that Microsoft should have exploited. This would have also helped in terms of narrowing down the focus on a few key applications, distributors and use cases. Taking a leaf out of Blackberry’s book they could have made enterprise security as one of their key differentiators especially given the wide adoption of outlook email in the enterprise. 2) What are the pros cons of Microsoft’s strategy vs. Apple’s (Microsoft being dependent on hardware manufacturers to market the Tablet PC, vs. Apple’s control of both the hardware and software?) This is essentially a question on the merits and demerits of a horizontal strategy vs a vertical strategy. The Microsoft strategy is a horizontal strategy. It involves creating a product that can deliver value up and down the value chain by allowing manufacturers innovate above and below it. This strategy can scale quickly and demands fewer resources from an individual firm to create an ecosystem. This also allows for wide range of innovations from a variety of players along the value chain. It is also a case of imperfect competition given that at each level of the value chain different levels of competition exist that promote greater product differentiation on multiple levels. The demerits of this strategy is lack of focus and control. Since the product is extensible and involves many players, there is always a risk of not being able to control what the end product looks like and the features it should prioritize on.The vertical strategy by Apple allows for control on the experience, and look and feel of the product. This enables Apple to focus and do a few things really well and better position the brand. By vertically integrating, Apple is also able to extract multiple premiums at different levels of the value chain. This can lead to higher profit margins. However, the downside of this strategy is that it cannot scale quickly, requires high upfront fixed costs and doesn’t offer the wide breath of product differentiation or features.

Inventiong Of The Bicycle, Including Formal Outline :: essays research papers fc

The invention of the bicycle: Was it the greatest invention ever? "There has not been a more civilizing invention in the memory of the present generator than the invention of the bicycle open to all classes, enjoyed by both sexes and ages"- Lord Balour (Leek&Leek9.) he bicycle invented in 1816 was to become one of the greatest inventions still used today. A small town blacksmith in Germany had an idea for an invention the people though was crazy. That idea ended up being something used daily today 185 year later. One mans simple idea 185 years ago has become a major part of today’s culture. The Bicycle was one of the most influential inventions of transportation in the world. The Bicycle in its first forms looked nothing like today’s idea of the bicycle. Its original designs were more similar to a â€Å"hobbyhorse† than a bicycle. The Draisine had two wheels in tandem along with a crude steering mechanism. This original idea was left open for other additions. From simple things like rubber tires to most importantly brakes. The Velocipede was a little later in time than the Draisine but still had major issues. They had extremely large front wheels and minute rear wheels. This caused for the super high center of gravity along with almost impossible mounting and dismounting. In a German blacksmith shop around 1816, a man was to invent something that was to become a major part of today’s culture. The original idea was to have a machine. That would allow a person to travel a long distance with little energy. Only after it was built, it was something that would take a large amount of energy to go on flat or a slight uphill for a short coast down a hill. After the invention was refined a little, it could almost get to the idea of what Drais had. It was used for long distance travel with a lot of downhill coasting. The people of Karlsruhe wanted the Barons invention banned from the sidewalks and the streets. On January 12 1818, the baron received this order, â€Å" We, by the grace of God, duke of Baden, grant Duke of Zahringer, grant to Karl, Baron Von Drais for his invention of tread machine an invention patent for ten years duration that no one can copy of have copied in the land of grand duchy, or shall use this on public street or places without first, having settles with the inventor about it and have gotten proof of it from him. Inventiong Of The Bicycle, Including Formal Outline :: essays research papers fc The invention of the bicycle: Was it the greatest invention ever? "There has not been a more civilizing invention in the memory of the present generator than the invention of the bicycle open to all classes, enjoyed by both sexes and ages"- Lord Balour (Leek&Leek9.) he bicycle invented in 1816 was to become one of the greatest inventions still used today. A small town blacksmith in Germany had an idea for an invention the people though was crazy. That idea ended up being something used daily today 185 year later. One mans simple idea 185 years ago has become a major part of today’s culture. The Bicycle was one of the most influential inventions of transportation in the world. The Bicycle in its first forms looked nothing like today’s idea of the bicycle. Its original designs were more similar to a â€Å"hobbyhorse† than a bicycle. The Draisine had two wheels in tandem along with a crude steering mechanism. This original idea was left open for other additions. From simple things like rubber tires to most importantly brakes. The Velocipede was a little later in time than the Draisine but still had major issues. They had extremely large front wheels and minute rear wheels. This caused for the super high center of gravity along with almost impossible mounting and dismounting. In a German blacksmith shop around 1816, a man was to invent something that was to become a major part of today’s culture. The original idea was to have a machine. That would allow a person to travel a long distance with little energy. Only after it was built, it was something that would take a large amount of energy to go on flat or a slight uphill for a short coast down a hill. After the invention was refined a little, it could almost get to the idea of what Drais had. It was used for long distance travel with a lot of downhill coasting. The people of Karlsruhe wanted the Barons invention banned from the sidewalks and the streets. On January 12 1818, the baron received this order, â€Å" We, by the grace of God, duke of Baden, grant Duke of Zahringer, grant to Karl, Baron Von Drais for his invention of tread machine an invention patent for ten years duration that no one can copy of have copied in the land of grand duchy, or shall use this on public street or places without first, having settles with the inventor about it and have gotten proof of it from him.

French Imperialism in Vietnam

The average person in France was unaware of conditions in their African colonies. And the same can be said concerning French rule in Vietnam, where the French were equally oppressive. In the late nineteenth century, the French overthrew a feudal monarchy and fought long, extended military campaigns against resistance to their rule. Many of Vietnam's educated elite opposed French rule and would not work for the French, but the French found a few opportunistic Vietnamese who would. In Vietnam, and elsewhere in Indochina, Frenchmen grabbed lands, and they built plantations that produced rubber and other forest products.In the first decade of the twentieth century, France's colonial administration in Vietnam encouraged French commercial enterprises. They built railways, roads and hydraulic works to serve these enterprises. Vietnam was a thickly populated, predominately peasant society, but projects that would have served Vietnamese farmers were ignored. Vietnam's farmers continued to suf fer from the usual droughts and floods. Per capita rice consumption declined. And what had been Vietnam's handicraft industry was destroyed.A new class of Vietnamese had come into being: people who labored for the French as servants, or who labored in French-owned mines, on French-owned plantations, at French construction sites or in French-owned factories. The French paid them as little as they could — hardly enough for survival, and sometimes not enough. As in Africa, the French were taxing the Vietnamese and drafting them to labor on public works. On one such project — the Hanoi-Yunnan Phu railway — 25,000 Vietnamese died. Conditions in Vietnam in general were creating a decline in Vietnam's population.The French in Vietnam established a monopoly in the production of salt, alcoholic beverages and opium. They taxed consumption of these. They encouraged Vietnamese to buy their opium, and money gained from their opium trade was an important part of the colonial administration's income. A French company, Fontaine, held a monopoly in making and selling alcoholic beverages in Vietnam, and all other distilling was banned and severely punished with imprisonment and confiscation of property. And in 1902 the colonial administration made buying alcoholic beverages compulsory, eachVietnamese village having to consume a definite quantity in proportion to its population — more of the behavior that French commerce and government dare not perpetrate on people in France. In 1908, Vietnamese farmers responded to a rise in taxes by marching to the French administration headquarters. For weeks, thousands of peasants picketed the governor's office in Hue and made passionate speeches, not only against taxes but forced labor. The protest spread, and the French countered with ferocity. Demonstrators were gunned down.Whole villages were razed to the ground. Thousands were arrested, and two Vietnamese scholars who had spoken against French policies were e xecuted. But in Vietnam and Africa, while French commercial operations were benefiting privately owned French companies, revenues from France's colonies were not paying the cost of maintenance and administration. Average French taxpayers — like British taxpayers — were subsidizing their nation's colonies. -________________________________________________________________________________________________

Womens Fight For Equality - 1153 Words

Since ancient times, families have parted with their fathers or sons as they went off to war. In some instances, they went as volunteers and in others it wasn’t a choice, but rather a necessity. Generations before mine wouldn’t dream of sending their daughter alongside their son into the front lines, not because women were incapable of the task required of them, but it just wasn’t done. Women used to be viewed as fragile and proper and some people still see women in that way. In past years, the most women were seen fit to do during war time was helping on the home front. But, what’s happening now? Women are fighting, not on the front lines, but in the background and not for their country, but for themselves. Women today are fighting the battle for equality. They reached a milestone in this battle years ago when they reserved the right to vote, but it continues today in a way that even some women don’t want it to. The question being: should women be in combat units? Both men and women are on either side of this argument, so this not your everyday gender disagreement. As proof that men and women are on both sides, there is an article opposed to the idea of women in combat written by a woman! Anna Simons titled her article: â€Å"Here’s Why Women in Combat Units is a Bad Idea,† in which she gives insight to possible complications that could result from the desegregation of combat units. All three problems listed in her article are based on male and female interaction within theShow MoreRelated Women’s Fight Equality Essay1693 Words   |  7 PagesWomen’s Fight Equality During the pre-civil war period of 1820-1860, vast changes in society were occurring. Conflicts between the North and South were increasing in number and intensity, and many advocators of abolition and women’s rights began to gain recognition and supporters. This was a period of great change in the United States, particularly for women. 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All through time women have fought for the right to vote, equal rights in the workplace, and rights for our own body, these fights have been so important for woman to move on in our society to been seen as equals and not the weaker sex. Moving back in time with Mary Walton’s book â€Å"A Woman’s Crusade,† in the early stages of women’s suffrage is an inspiring crusade of